Privacy Policy

Last updated: January 10, 2026

At Shifting Habits, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our web application. Please read this policy carefully.

Information We Collect

We collect information that you provide directly to us when using Shifting Habits:

  • Account Information: Email address, name, and password when you create an account
  • Self-Evaluation Data: Your responses to onboarding questions about your current and future self
  • Goals: Your long-term, mid-term, and short-term goals
  • Daily Entries: Wellness ratings (physical, mental, sleep, diet, energy), daily actions, habit tracking, and reflections
  • Weekly Reviews: Your answers to reflection questions and stop-doing lists
  • Verification Data: Amazon Order IDs if you verify book ownership

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Shifting Habits app
  • Display your progress, analytics, and achievements
  • Send you notifications and reminders (if you opt in)
  • Verify book ownership for tier upgrades
  • Respond to your comments, questions, and support requests

AI-Powered Insights

Shifting Habits offers AI-powered insights to help you understand patterns in your data. AI features are usage-limited based on your membership tier and are only triggered when you explicitly request them:

  • User-Initiated: AI analysis only occurs when you click a button to request it (e.g., "Generate AI Insights" or "Get AI Suggestions")
  • Data Anonymization: Personal identifiers (emails, phone numbers, sensitive patterns) are filtered out before your data is sent to Google Gemini for analysis
  • Usage Limits: Each membership tier has a limited number of AI calls per 12-week cycle, preventing excessive data processing
  • Not Using AI: If you prefer not to use AI features, simply don't click the AI-related buttons. No data will be sent to external AI services unless you explicitly request analysis

Data Storage and Security

Your data is stored securely on Cloudflare's D1 database infrastructure:

  • Data is encrypted in transit using HTTPS/TLS
  • Passwords are hashed using industry-standard algorithms
  • We use Cloudflare's global network for fast, secure access worldwide

Data Sharing

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: With third-party services that help us operate the app (Cloudflare for hosting, Google for AI insights if opted in)
  • Legal Requirements: When required by law or to protect our rights and safety
  • With Your Consent: When you explicitly authorize us to share information

Your Rights

You have the following rights regarding your data:

  • Access: You can export all your data in JSON or CSV format from the Progress page
  • Correction: You can edit your goals, entries, and profile information at any time
  • Deletion: You can delete your account and all associated data from the Settings page
  • Opt-Out: You can disable notifications in settings. AI features are user-initiated, so simply don't use them if you prefer

Cookies and Local Storage

Shifting Habits uses cookies and local storage for:

  • Authentication: To keep you logged in securely
  • Preferences: To remember your theme choice and app settings

We do not use cookies for advertising or tracking purposes.

Children's Privacy

Shifting Habits is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: personalchange@bikeskirun.com